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The floral industry hit the streets on October 11th to Petal It Forward, and Fallbrook was among 459 cities in all 50 states, plus DC and Canada where florists, wholesalers and farmers brightened the days of random passersby. It was all part of the nationwide ‘Petal it Forward’ program, in partnership with the Society of American Florists (SAF). This program is in response to SAF’s 2015 omnibus research which showed that while 80 percent of people said flowers make them happy, even more, 88 percent said that giving flowers makes them happy. Petal It Forward teams from 459 cities not only spread happiness to lucky people who received the flowers, but armed the recipients with the tools they needed to Petal It Forward and spread happiness to others: An extra flower bouquet to share with the person of their choice. We joined in on the fun and headed to the local cafe where we spread some happiness too! This was a win-win for all the happiness ambassadors but, more importantly, it was a w...

Another Society of American Florists’ (SAF) Outstanding Varieties award winner: Eucalyptus Tetragona. This fabulous foliage was dubbed Best in Class - Decorative Foliage during the 132nd Annual Convention in Maui, Hawaii. The entry was among the 184 different varieties from 20 farms. Judges scored each entry based on color and commercial appeal, stem and foliage, bloom form and size, and overall presentation. The judging panel included three retailers, three farmers and three wholesalers. Floral Management Magazine's November issue cites, “Looking to shake up Christmas? Look to ‘Tetragona.’ The variety’s stems have broad, aromatic, gray-blue green leaves with a very prominent central vein. Judges loved the silvery-white tones along the length of the stems and leaves and said the foliage would be ideal in formal bridal bouquets, especially those with a silver color theme. Flowers are grouped in threes and have masses of white stamens grouped together in the four corners of each f...

The Society of American Florists’ (SAF) Outstanding Varieties Competition has always been a great way for us to help increase visibility and demand for the flowers and foliage we grow, especially for the ‘newer’ varieties. During this year’s annual SAF convention in Maui, wholesalers, florists, designers and farmers awarded Serrruia ‘Best in Class’ in the Other Cut Flower category, and we were Thrilled! Floral Management Magazine’s November issue states, “Attendees and judges alike had one thing – weddings- on the brain when discussing the prize-winning protea. “I love this one for its texture, white and pale pink color and vase life,” which can extend up to four weeks, said James McArdle of McArdles’s Florist and Garden Center in Greenwich, Connecticut. “I see it being a great filler in a low and lush arrangement.” Mitchell said ‘Blushing’ would be the ideal flower to show a bride who wants to blend an “edgy and cool” aesthetic with soft, feminine colors. The unique beauty also deli...

The floral industry hit the streets on October 19th to Petal It Forward, and Fallbrook was among 225 U.S. cities in 50 states where florists, wholesalers and farmers brightened the days of random passersby. It was all part of the nationwide ‘Petal it Forward’ program, in partnership with the Society of American Florists (SAF) of which Resendiz Brothers is a member. ‘This program is in response to SAF’s 2015 omnibus research which showed that while 80 percent of people said flowers make them happy, even more, 88 percent said that giving flowers makes them happy. Each Petal It Forward team not only spread happiness to lucky people who received the flowers, but armed the recipients with the tools they needed to Petal It Forward and spread happiness to others: An extra flower bouquet to share with a loved one, coworker or even a stranger. Spreading the positive message about flowers, through the unique strategy behind the “keep one, give one” giveaway, as well as generating news coverage a...